THE CHALLENGE

Advertising a single-product E-Commerce in a very competitive market, which meant extremely high CPC in Google Ads and CPM in Facebook Ads.

OUR STRATEGY

Our client presented the tough challenge of not being able to kickstart their account, as the CPCs on Google and Facebook were extremely high. Our first solution was to use employ the right long-tail keywords in order to get what sales we could without breaking a budget. Secondly, we tested multiple Display Platforms in order to find the best Retargeting and Lookalike-based targeting. Through our extensive portfolio of retail accounts, we were able to high the ground running by testing only a handful of Advertising Platforms before hitting the right platform in Verizon Media. One of the most interesting characteristic of Digital Marketing is that any two business are not the same. Therefore, we always encourage our clients to do cross-channel A/B testing, as what works for your competitors may not work for you and vice-versa.

RESULTS:
- $400,000+ sales/month
- Massive cost saving by not relying on Google Ads or Facebook Ads entirely.