THE CHALLENGE

Scaling ad campaigns and increase number of leads after Facebook and Google reached their maximum limit (increasing further would reduce ROAS drastically)

OUR STRATEGY

Our client presented at the rare challenge of scaling the account without using Google Ads or Facebook Ads, as Google Ads reached their maximum reach and Facebook does not advertise some health-related services. Businesses are often hard to scale fast when there is not enough organic reach for Google Ads to advertise through long-tail keywords or Lookalike audiences. Our Media Buyers researched which other advertising platforms were most used by competitors. We gathered a list of 15 major Media platforms and implemented iFrame pixels on different Landing pages in order not to slow down the website with multiple tracking scripts. After 6 weeks, our list had narrowed down to Google Ads + three other platforms. This allowed our clients to hit the right balance of scale and profitability.

RESULTS:
- 20% INCREASE IN SALES MONTH BY MONTH 
- 5,000+ SQLs/Month