Advertising for a Travel Agency during the Pandemic



Results:

THE CHALLENGE

Advertising for travel agency during Lockdowns and other Travel Restrictions, which heavily impact the performance of all Digital Marketing campaigns

OUR STRATEGY

This is one case when using any Advertising Platforms automatic conversion algorithm, Target CPA or other forms of machine learning optimization  is the wrong idea, as campaigns' results may change dramatically from one day to the other, reducing the effectiveness of machine learning.
Your best friends in this case are: Observation Audiences, Travel News Articles and A/B Testing. Observation Audiences allow Google Ads to monitor what results you would have had if you advertised to a different audience (countries in this case). This allows you to follow which countries reopened and would drive conversions. Following news articles allow you to target the correct Observation Audiences in advance for testing. In our case, both Asia, America and Europe were successful at difference times of the year. 

RESULTS:
- $500,000+ sales/month
- No impact before/during the Lockdowns.

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Your Sales Revenue!

Leverage 10+ Years of Success in Digital Marketing to Achieve the Maximum Results.
We sold $70M in the past year.

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Going Past CPC Campaigns
Reduced Cost of Advertising by 94%

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Increase in Sales:

200%

  • How to Use Email & LinkedIn Outreach to Scale in a Competitive Market
  • How to Scale When Keywords' CPC or Facebook CPM are too Expensive
  • Increasing Organic Results Quickly Without Major Investments
  • The Truths and Lies of Direct Outreach
About Us

There’s strength in our numbers. A unique blend with equally impressive experience, our team of over 20 individuals is built up of ‘go-to’ techies, expert specialists & top notch client services – all who drive results for you.

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