THE CHALLENGE

Scaling ad campaigns and increase the number of sales within 1 month in order to deplete the stocks. The client never ran any medium to large scale Marketing campaign before.

OUR STRATEGY

Formed a technical specification for developers on the client side to correct errors with data transfer, which were found during the audit. This allowed us to get correct data, enhance bidding algorithms, and work with the ads more accurately.
The strategy was built based on three stages of the sales funnel (TOFU, MOFU and BOFU)The strategy was built based on three stages of the sales funnel (TOFU, MOFU and BOFU). After the initial setup was finished, data collection issues were solved, and we started getting accurate performance metrics, we proceeded with proper budget allocation, audience review, ad experiments, and other.

RESULTS:
- $30,000/day Revenue reached after 30 days. 
- ROAS never below 3.x